Think you can bend like Beckham? On Guild Esports’ FIFA team that is.

On June 25, 2020 Guild Esports introduced itself to the world, with none other than David Beckham as co-owner. In a press release on the website, Guild discusses his past experiences with other sports businesses and how he plans to adapt this to esports training. He joins former Activision exec Carleton Curtis and artist Fergus Purcell to “create a unique esports proposition.”*

The first few of Guild Esports teams’ will include Rocket League, EA Sports FIFA, and Fortnite. They have stated they are focusing on recruiting and training players for the 2020/2021 season but officially will begin playing this fall. Guild plans on using a traditional academy model for training purposes, so if you’re considering a career in gaming, check out our article on signing an esports player contract.


David Beckham Who?

If you don’t know who he is, David Beckham is one of the most famous (and talented) soccer players in the world. He’s well known for playing midfield, winning multiple awards and being one of the top earners in the industry. Beckham has played for both Manchester United and Real Madrid. He is also married to former Spice Girl, Victoria AKA Posh Spice.

My Thoughts

This is exactly what esports needs. Though worth over US $1 billion, there still are stigmas and stereotypes surrounding the industry. One of which is that gamers are loners or socially inept. Maybe more introverted, but there’s a strong sense of community when you find a game you love. Platforms like Discord and Twitch have already helped gamers connect more easily and bringing traditional pop-culture celebrities is a logical next step. It’s also important to mention that the first few games they are recruiting for are popular outside esports (i.e. Fortnite) and target a more mainstream audience.

I think that an athlete with a passion for gaming will bring positive publicity and diversify the fanbase. Guild Esports will most definitely (if not already) use this to their advantage, especially when recruiting players. Beckham is well known on social media in multiple industries besides sports, including fashion, food/beverage, and non-profit.

David Beckham is not only a soccer star but an avid philanthropist. During his career, he became a UNICEF ambassador and advocate for Malaria No More UK. With streaming being a popular method of fundraising, bringing social issue awareness to the esports community is great for everyone involved.

What do you think? Will Beckham and Guild Esports be successful? Would you join? Let me know your thoughts below!

*Guild Press Release 2020